Xiaomi Auto has begun delivering its much-awaited electric car, the SU7, starting with a limited batch of 5000 units globally.
The delivery event, led by Xiaomi’s CEO Lei Jun, was heartfelt and intimate, with Lei Jun personally handing over each car to its new owner and taking commemorative photos with them, which touched the hearts of many on Chinese social media platforms.
The SU7 Founder Edition, aimed at loyal supporters known as “rice fans,” offers exclusive features like limited metal wordmarks, numbered nameplates, and special gift boxes containing certificates and a Lei Jun-signed Bluetooth key.
It also comes with upgrades such as Nappa leather, 25 speakers, and a car fridge, ensuring a blend of luxury and innovation. The SU7 boasts an attractive price range of 215,900 to 299,900 yuan ($29,900 to $41,500).
With an overwhelming response of over 100,000 firm orders and 40,000 locked orders, the SU7 reflects the excitement surrounding Xiaomi’s venture into the automotive industry.
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The delivery ceremony not only marked a significant milestone for Xiaomi Auto but also showcased the company’s commitment to personalized service, with CEO Lei Jun personally engaging with each car owner.
Xiaomi Auto has ambitious growth plans, aiming for an annual production capacity of 150,000 units. Deliveries will start at the factory and extend to Xiaomi stores across 28 cities in China, indicating the SU7’s potential to make a substantial impact in the electric vehicle market.