- Al-Haj Automotive resumes local assembly of Proton cars after negative media attention and backlash.
- The automaker pledges to fulfill pending deliveries and address commitments but without a clear timeframe.
- Disgruntled customers continue waiting for X70 SUVs; assembly starts in October 2023, possibly exacerbating frustration.
Al-Haj Automotive has responded to recent criticism by confirming the resumption of local Proton car assembly. In a social media statement, the company expressed its dedication to fulfilling pending deliveries and commitments, though the timeline remains uncertain.
The Proton Saga’s assembly has already commenced, as per the announcement. Addressing concerns about dealerships leaving, Al-Haj listed alternative options for affected customers.
However, this might not placate X70 SUV hopefuls who’ve been awaiting delivery for over a year. The announcement that local assembly for the flagship SUV starts in October 2023 is unlikely to appease their frustration.
The potential for another price hike due to recent dollar rate fluctuations only adds to the concerns, making the situation more complex for the company and its customers.