Zara issues an apology for a controversial advertising campaign that featured statues wrapped in white, eliciting criticism from pro-Palestinian activists.
The campaign, likened to images of corpses wrapped in the Gaza Strip, prompted calls for a Zara boycott.
The brand acknowledged the offense caused by the images and clarified that the intent was solely artistic, emphasizing respect for everyone.
In a statement, Zara expressed regret for the “misunderstanding” and clarified the campaign’s purpose.
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In July, the team conceptualized the campaign, titled “The Jacket,” and photographed it in September, showcasing images of unfinished sculptures in a sculptor’s studio.
Zara explained that the aim was to present craft-made garments in an artistic context.
Due to customer offense, Zara removed the images, which were unfortunately found offensive by some customers, despite being created before the October conflict.
Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone.”
The hashtag #BoycottZara gained traction on social media, highlighting the challenges faced by global brands in navigating sensitive issues related to war.
Zara clarified that, despite the removal of campaign posts, the Atelier collection remains available in stores.
Inditex, Zara’s parent company, ensured the deletion of campaign photos from all platforms.