Source: Xiaomi/File
Xiaomi has introduced a new brand called “Xiaomi Life” alongside its SU7 electric car. This brand creates lifestyle products that complement the SU7 owners’ experience. The products include hats, mugs, and bags, adding a touch of style and functionality to the car owner’s life.
Launching Xiaomi Life alongside the SU7 electric car is a strategic move to build a community around the vehicle. It aims to enhance the image of the car as part of a trendy, tech-forward lifestyle.
This move expands Xiaomi’s brand beyond just selling cars and electronics, creating a broader touchpoint for customers.
In addition to introducing Xiaomi Life, the company has officially unveiled the SU7 EV, which comes in three variants: Standard, Pro, and Max, catering to different budgets and needs. Prices range from 215,900 yuan to 299,900 yuan.
The SU7 boasts impressive design expertise from former BMW and Mercedes-Benz designers. It features driver-assistance systems like Xiaomi Pilot Pro and Xiaomi Pilot Max and connectivity features like Apple CarPlay.
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Each variant offers different specifications, from range to acceleration time and drive type. Deliveries are set to begin in late April, with plans for nationwide rollout of additional features like City NOA in May.