Amid an enduring economic crisis and import restrictions, Pakistan’s car industry has experienced a significant decline. In June 2023, members of the Pakistan Automotive Manufacturers Association (PAMA) sold 6,034 vehicles, marking a 10% increase from the previous month but reflecting a substantial 79% drop compared to the same period last year.
Surprisingly, the Toyota Hilux pickup truck has garnered immense popularity in Pakistan, despite its high cost. Selling 573 units in June 2023, the Hilux secured its position as the third best-selling vehicle in the country for the second consecutive month.
Notably, the Hilux’s starting price exceeds Rs. 10 million, indicating strong demand for this luxury vehicle even amidst the challenging economic circumstances.