OnePlus enthusiasts can mark their calendars as the much-anticipated OnePlus 12 is set to launch in China on December 5, with a global release expected on January 24. The company kickstarted its global marketing campaign by teasing a vibrant green color variant through a captivating video.
While the global launch date isn’t explicitly mentioned, the campaign is in full swing until January 23, just a day before the OnePlus 12 launch event.
Marketing Campaign
To build excitement, OnePlus is engaging its global audience with giveaways. Aspiring participants need only subscribe to the launch page using a valid email address. This initiative is being promoted across support pages for Europe, the US, and India.
Camera Features
Louis Jie, OnePlus’s Chief of Operations in China, spilled the beans on the OnePlus 12’s camera capabilities. The flagship device boasts a 50MP main camera with a Sony LYT-808 sensor, along with a Hasselblad-branded ultra-wide shooter housing a 48MP sensor. The periscope lens, offering 3x telephoto zoom, incorporates a 64MP imager.
Enhancing the camera setup’s prowess is a 13-channel multi-spectral sensor. This configuration bears resemblance to the OnePlus Open and Oppo Find N3 but with improvements, promising superior photography. Notably, the Snapdragon 8 Gen 3 SoC powers the OnePlus 12, ensuring advanced performance.
Qualcomm’s AI-Enhanced Camera Features
The Snapdragon 8 Gen 3 SoC brings AI enhancements to the OnePlus 12’s camera features. Qualcomm’s commitment extends to incorporating Semantic Segmentation, enriching the vibrancy and detail of real-life images.
Additionally, an object eraser feature for videos and generative AI to expand images beyond their originally captured data are part of the package. These advancements promise an elevated photography experience.
The OnePlus 12 is poised to make a splash with its impressive camera setup and powerful Snapdragon 8 Gen 3 SoC. As the global launch approaches, OnePlus fans can anticipate a blend of innovative features and a sleek design, ensuring a noteworthy addition to the smartphone market.