KARACHI: Gold prices climbed sharply on Wednesday, August 27, 2025, following a rise in the international market, according to the All Pakistan Sarafa Gems and Jewellers Association.
The price of 24-karat gold per tola went up by Rs1,000, reaching Rs361,700 compared to Rs360,700 a day earlier.
Similarly, the rate of 10 grams of 24-karat gold rose by Rs857 to Rs310,099 from Rs309,242, while 10 grams of 22-karat gold increased by Rs785 to Rs284,267 from Rs283,482.
Silver, however, saw a decline as its per tola price dropped by Rs53 to Rs4,068, and 10 grams slipped by Rs46 to Rs3,487.
In the international market, gold gained $10, reaching $3,390 per ounce from $3,380, whereas silver fell by $0.53 to $38.35 from $38.88.
Gold as a Safe Investment
Gold continues to be viewed as a trusted safe-haven asset, especially in times of inflation, financial instability, and global uncertainty.
Its dual role as both a store of value and a medium of exchange makes it an appealing option for investors looking to shield themselves from market volatility.
The expansion of digital finance, through gold-backed ETFs, online trading apps, and fintech innovations, has also made gold investment more accessible.
These advancements allow smaller investors, particularly in regions such as the Gulf, to participate in markets that were once largely dominated by big institutions.
The current price swings reflect steady global demand and cautious investor sentiment amid ongoing economic and geopolitical pressures.
Gold Trends in Pakistan
In Pakistan, gold prices significantly influence consumer choices and investment behavior.
With the rupee under strain and uncertainty in the economy, people are turning more toward gold as a way to protect their savings.
Beyond its role in investment, gold continues to hold strong cultural and ornamental value, keeping demand firm even in challenging economic times.