Toyota Pakistan has announced a reduction in vehicle prices by lowering freight charges across its entire lineup after a recent decline in fuel prices. Indus Motor Company (IMC) said it will pass these savings from logistics directly on to customers. However, the base ex-factory prices of vehicles remain unchanged, while only the on-road cost has been reduced.
The company added that the revised freight rates will apply only to “Good to Go” orders. Customers will need to make full payment by April 17 to benefit from the reduced charges. The decrease in freight cost also depends on the vehicle model and the customer’s location from the Karachi plant.
The updated freight charges have been divided into regional groups.
| Region Group | Key Cities | Lowest Charge (Corolla/Yaris) | Highest Charge (Land Cruiser) |
| Group 1 | Karachi & Hyderabad | Rs24,500 | Rs49,000 |
| Group 2 | Sukkur | Rs49,000 | Rs121,000 |
| Group 3 | Multan, Quetta, Bahawalpur | Rs79,000 | Rs181,500 |
| Group 4 | Faisalabad, Sargodha, North | Rs103,000 | Rs242,000 |
The final freight cost also varies by vehicle variant. For example, buyers in the northern region will now pay Rs103,000 for Corolla or Yaris, while Fortuner freight in the same region is Rs121,000. Higher end models such as Land Cruiser and Coaster carry the maximum charges, reaching up to Rs242,000 in Group 4.
Industry observers see this move as an effort to boost sales in response to changing economic conditions. Experts believe it may encourage more buyers, especially those looking to finalize purchases before the mid April deadline.
Overall, the adjustment is expected to bring some relief to buyers and could increase activity in the local auto market as Toyota aligns freight costs with recent fuel price trends.