Meta Platforms CEO Mark Zuckerberg is working on a personal digital assistant to help manage his daily responsibilities, according to The Wall Street Journal.
The assistant, still in development, is designed to help Zuckerberg access information more efficiently. It can provide answers that would normally require going through several layers of staff, according to someone familiar with the project.
Zuckerberg’s broader aim is to make such personal assistants widely available, both within the company and to external users.
Use of these tools has grown across Meta, and their adoption is now affecting employee performance reviews. Internal message boards show employees sharing new ways to use these assistants and tools created for workplace tasks.
Some employees are already using personal assistant tools such as My Claw, which can access chat logs, work files, and communicate with colleagues or their assistants.
Another tool, Second Brain, is gaining popularity within the company. Developed by a Meta employee using Claude, it can organize and search documents related to projects. Internally, it has been described as functioning like an “AI chief of staff.”
Employees have also built internal systems where personal assistants can interact with one another. In some cases, these assistants communicate directly to complete tasks on behalf of their users.
Meta has expanded its efforts through acquisitions, including Moltbook, a social platform for personal assistants, and Manus, a Singapore-based startup focused on assistants that can carry out tasks.
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The company has created a new applied engineering group to speed up the development of advanced language models.
These teams are expected to operate with a flat structure, with up to 50 contributors reporting to a single manager.
Employees have been encouraged to attend regular training sessions and participate in hackathons aimed at creating tools to boost productivity.