In 2024, Tesla led global car sales by delivering 1.79 million vehicles and surpassed Audi, which sold 1.67 million cars. Even though Tesla experienced its first annual decline in deliveries in over ten years, It maintained its position as the market leader.
On the other hand, Audi faced a 12% drop in overall sales, largely due to strong competition and reduced demand for electric vehicles in key regions like Europe and China.
The company also faced challenges with its electric vehicle (EV) sales, which declined by 8%, prompting Audi to take major steps to cope with the slowdown.
The company made the tough decision to reduce its production and close multiple manufacturing facilities. The decline in Audi’s sales emphasizes the difficulties faced by automakers, particularly in the EV sector.
The reduction in demand for electric vehicles in major markets such as Europe and China has forced many companies to check their strategies.
While Tesla managed to hold its lead despite the decline in deliveries, Audi’s trouble points to the tough competition and shifting trends in the automotive industry.